“Social Bullets laid bare the harms that social media can present to young people by demonstrating how abuse can kill.”

Kazoo, a personal safety app, partnered with Stand for the Silent to expose the hidden scale of cyberbullying, one of the leading causes of teenage suicide. Using an algorithm that tracked abusive comments across four social media platforms in real time, the campaign transformed invisible online harassment into a live physical demonstration of its impact.

To visualize the impact of cyberbullying, the campaign used a live counter where every 233 abusive comments triggered an AI-fired bullet, turning online harassment into a physical representation of its consequences. Led by cyberbullying survivors, the initiative helped parents recognize signs of abuse and sparked conversations around digital safety.