✺ 

I create ideas people choose
to care about. Working across
São Paulo, Dubai, New York has
taught me that every audience
has its own conversation. ↴

I’m a Creative Director, art director, illustrator, and author from Brazil, based in New York. My career has been shaped by living and working across cultures.
That perspective has led me to help Tic Tac add “Creative Director” to Steve Aoki’s ever-growing résumé, bring Kevin Durant face-to-face with the internet over his famously dry legs for CeraVe, and challenge the conversation around gun violence in America through Columbia Journalism Review. Along the way, the work has been recognized by Cannes Lions, The One Club for Creativity, D&AD, Art Directors Club, Clio Awards, LIA, and more.

Creative Director who illustrates.
Art Director who wrote a book.
Interviewed by Muse by Clio.
‍One Show Design jury member '25.
A fan crowd flag featured on FIFA.

+200

International
Awards

Ranked

D&AD, ADC
and The One Show
Top 100 Creative Directors
World Creative Ranking

Illustrator
at The One Show
Global Ranking

The
Drum

World Creative Ranking
#37 The Inevitable News
#63 Break Her Chains
#98 Social Bullets

Jury

→ The One Show Design Jury
→ NYFA Film Grand Jury
→ PHNX Strategy Grand Jury

Info

fabio.barros3@gmail.com
Brazilian
Green Card holder

[Experience]

[PAST]

Meta → Freelance // New York, USA // 2025 - Present

‍

L'Oréal → Freelance // New York, USA // 2025

‍

AMV BBDO → Freelance // London, UK // 2025

‍

180 → Freelance // Los Angeles, USA // 2025

‍

FCB → Freelance // New York, USA // 2025

‍

R/GA → New York, USA // 2022 - 2025

‍

David&Goliath → Los Angeles, USA // 2021 - 2022

‍

Area 23 → New York, USA // 2020 - 2021

‍

Laundry Service → New York, USA // 2019 - 2020

‍

M&C Saatchi → Dubai, UAE // 2018 - 2019

‍

J. Walter Thompson → Dubai, UAE // 2017 - 2018

‍

Publicis → Dubai, UAE // 2015 - 2017

‍

Ogilvy → Doha, Qatar // 2014 -2015

‍

McCann → Sao Paulo, Brazil // 2011 - 2013

‍

[SELECTED CLIENTS]

L'Oreal, CeraVe, Kimberly-Clark, Poise, Meta, Instagram, WhatsApp, Threads, Facebook, Heinz Ketchup, Whiskas, Maggi, El Hempe, Tic Tac, Absolut Vodka, Books Kinokuniya, Columbia Journalism Review, Renault, Lays, Fortnite, Apex Legends, Adidas, Dick's Sporting Goods, Xbox, Google Gemini, Android, Verizon, Nike, PayPal and the Ad Council.

‍

[Awards]

[RECOGNITIONS]

66 Cannes Lions

‍

36 The One Show

‍

11 D&AD Pencils

‍

26 Clio Awards

‍

17 LIA Awards

‍

06 Art Directors Club

‍

03 Effie Awards

‍

05 Andy Awards

‍

03 New York Festivals

‍

12 Cresta

‍

10 Dubai Lynx

‍

07 Mad Stars

‍

05 White Squares

‍

05 Lories Awards

‍

01 The Immortal Awards

‍

> Cannes Lions Festival
4x Gold | 12x Silver | 10x Bronze | 40x Shortlists

2x Gold // Brand Experience & Activation

‍

Gold // Entertainment Lions for Sports

‍

Gold // Media

‍

3x Silver // PR

‍

2x Silver // Media

‍

Silver // Entertainment Lions for Sports

‍

Silver // Brand Experience & Activation

‍

Silver // Creative Commerce

‍

Silver // Digital Craft

‍

Silver // Print & Publishing

‍

Silver // Creative Data

‍

Silver // Health & Wellness

‍

3x Bronze // Health & Wellness

‍

Bronze // Direct

‍

Bronze // Innovation

‍

Bronze // Brand Experience & Activation

‍

Bronze // Radio & Audio

‍

Bronze // Design

‍

Bronze // PR

‍

Bronze // Social & Creator

‍

6x Shortlist // Health & Wellness

‍

4x Shortlist // Direct

‍

4x Shortlist // Media

‍

4x Shortlist // Brand Experience & Activation

‍

3x Shortlist // Social Creator

‍

3x Shortlist // Digital Craft

‍

2x Shortlist // Print & Publishing

‍

2x Shortlist // Sustainable Development Goals

‍

2x Shortlist // Creative Data

‍

Shortlist // Media

‍

Shortlist // PR

‍

Shortlist // Health & Wellness

‍

Shortlist // Industry Craft

‍

Shortlist // Creative Commerce

‍

Shortlist // Social & Influencer

‍

Shortlist // Entertainment Lions for Sports

‍

Shortlist // Design

‍

Shortlist // Pharma

‍

Shortlist // In-House Agency of the Year - L'Oréal, New York

‍

> The One Show
4x Gold | 3x Silver | 4x Bronze | 25 Merits

2x Gold // Print

‍

Gold // Interactive & Mobile

‍

Gold // Design

‍

Silver // Creative Use of Data

‍

Silver // Health & Wellness

‍

Bronze // Health & Wellness

‍

Bronze // Direct Marketing

‍

Bronze // Design for Good

‍

Bronze // Interactive / Online & Mobile Customer XP/CX

‍

8x Merit // Health & Wellness

‍

3x Merit// Experiential & Immersive

‍

2x Merit // Interactive & Mobile Craft

‍

2x Merit // Print

‍

2x Merit // Design

‍

2x Merit // Public Relations

‍

Merit // Integrated

‍

Merit // Creative Use of Data

‍

Merit // Interactive, Online & Mobile

‍

Merit // Design Craft & Illustration

‍

Merit // Public Relations for Good

‍

Merit // Service Design / Customer Experience (CX)

‍

> D&AD
1x Yellow | 1x Graphite | 4x Wood | 5x Shortlists

Yellow Pencil // Spatial Design

‍

Graphite Pencil // Press & Outdoor

‍

Wood Pencil // Writing for Design

‍

Wood Pencil // Digital

‍

Wood Pencil // Cultural Experience

‍

Wood Pencil // Purchases Experiences

‍

Shortlist // Direct

‍

Shortlist // Design

‍

Shortlist // Impact

‍

Shortlist // PR

‍

Shortlist // Spatial Design

‍

> Clio Awards
1x Grand | 4x Gold | 5x Silver | 10x Bonze | 6x Shortlists

Grand Clio // Experience/Activation

‍

Gold // Creative Commerce

‍

Gold // Design

‍

Gold // Design Craft

‍

Gold // Direct

‍

2x Silver // Out of Home

‍

Silver // Design Craft

‍

Silver // Direct

‍

Silver // Copywriting

‍

Bronze // Social Media

‍

2x Bronze // Out of Home

‍

Bronze // Design Craft

‍

Bronze // Mobile & Social Media Craft

‍

Bronze // Partnerships & Collaboration

‍

Bronze // Creative Effectiveness

‍

Bronze // Public Relations

‍

Bronze // Creative Use of Data

‍

Bronze // Print & Out of Home Craft

‍

2x Shortlist // Public Relations

‍

Shortlist // Print & Out of Home Craft

‍

Shortlist // Social Media

‍

Shortlist // Design

‍

Shortlist // Creative Use of Data

‍

> LIA Awards
3x Gold | 6x Silver | 4x Bronze | 4x Finalists

Gold // Direct

‍

Gold // Creative Use of Data

‍

Gold // Health & Wellness

‍

Silver // Media

‍

Silver // Print

‍

Silver // Ambient & Activation

‍

Silver // Health & Wellness

‍

Silver // Production Design

‍

Silver // Creativity In The Metaverse

‍

Bronze // Design

‍

Bronze // Craft Illustration

‍

Bronze // Creative Use of Data

‍

Bronze // Creativity In The Metaverse

‍

Shortlist // Creativity in PR

‍

Shortlist // Design

‍

Shortlist // Art Direction

‍

Shortlist // Non-Traditional

‍

> ADC Awards
2x Gold | 1x Silver | 3x Merits

Gold // Advertising

‍

Gold // Publication Design

‍

Silver // Typography

‍

2x Merit // Brand Communication Design

‍

Merit // Experiential Design

‍

> Effie Awards
1x Bronze | 2x Shortlists

Bronze // New Product

‍

Shortlist // Government & Public Service

‍

Shortlist // Media Innovation

‍

> ANDY Awards
5x Gold

Gold // Bravery (The top 3 Highest Honors)

‍

2x Gold // Craft

‍

2x Gold // Idea

‍

> New York Festivals
1x Gold | 2x Shortlists

Gold // Audio & Radio

‍

Shortlist // Avant-Garde & Innovative

‍

Shortlist // Audio & Radio

‍

> Cresta Awards
4x Gold | 2x Silver | 2x Bronze

Gold // Creative E-Commerce

‍

Gold // Digital Craft

‍

Gold // Digital Craft (Illustration)

‍

Gold // The Future

‍

Silver // Wished We'd Thought of That

‍

Silver // Media Magic

‍

Bronze // Direct

‍

Bronze // #OMG Awards

‍

> Dubai Lynx Festival
2x Gold | 3x Silver | 3x Bronze | 2x Shortlists

Gold // Direct

‍

Gold // Brand & Entertainment

‍

Silver // Glass: The Award For Change

‍

2x Silver // Direct

‍

Bronze // Digital

‍

2x Bronze // Media

‍

2x Shortlist // Media

‍

> Mad Stars
2x Silver | 2x Bronze | 3x Crystal

Silver // Creative eCommerce

‍

Silver // Peace & Justice

‍

Bronze // Education

‍

Bronze // Human Rights

‍

Crystal // Brand Experience & Activation

‍

Crystal // Media

‍

Crystal // Pivot

‍

> White Square Awards
3x Gold | 1x Bronze | 1x Special Prize

Gold // Creative Use of Media

‍

Gold // Media Campaign

‍

Gold // Digital

‍

Bronze // Direct

‍

Shortlist // Media

‍

Special Prize // Non-Profit

‍

> Loeries Awards
2x Silver | 1x Bronze | 2x Certificate

Silver // PR & Media

‍

Silver // Design for Digital

‍

Bronze // Digital - Games & Interactive Tools

‍

Certificate // Digital Craft - Use of Technology

‍

Certificate // Craft

‍

> The Immortal Awards
1x Finalist

Breakchains with Blockchain

‍

Meet the dystopian universe I authored
and illustrated.

Discover more

<<Home >>

✺ I create ideas people choose to care about. Working across São Paulo, Dubai, New York has taught me that every audience has its own conversation. ↴

✺ 

I create ideas people choose
to care about. Working across
São Paulo, Dubai, New York has
taught me that every audience
has its own conversation. ↴