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Ideas people choose to care about can become something they want to be part of.

I’m a Creative Director, Art Director, illustrator, and author from Brazil, based in New York City. My career has taken me from McCann São Paulo, then to the Middle East with Ogilvy Doha in Qatar, Grey, Publicis, J. Walter Thompson, and M&C Saatchi in Dubai. Eventually, New York became home, with chapters at 247 Laundry Service, later Area 23, and R/GA, and freelance collaborations with Hill Holliday, FCB, Meta, and L’Oréal’s in-house agency: L’Agence, where I was part of the team behind its #3 In-House Agency of the Year ranking at Cannes Lions. Freelancing made the map even bigger, with collaborations at the stunning AMV BBDO London, David & Goliath, and LOLA USA in LA. I believe the best creative work isn’t about making the loudest statement, but finding the right conversation for a brand to have and creating something people choose to be part of. That thinking has led me to help brands like Tic Tac X-Freeze add Creative Director to Steve Aoki’s stacked résumé, bring Kevin Durant face-to-face with the internet bullies over his famously dry legs for CeraVe, and challenge the debate around gun violence in the United States through Columbia Journalism Review. My work has been recognized by Cannes Lions Festival, The One Club for Creativity, D&AD, ADC, Clio Awards, Andy Awards, LIA, and more. Beyond advertising, I’m the creator, author, and illustrator of the world of ILLBOYS – Prepared to Die™, a dystopian novel that reflects my passion for both world-building and storytelling. Whether working on a campaign or developing a personal project, I bring the same attention to detail and commitment to craft, creating work that resonates with the people it’s made for.