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“Heinz debuts
insurance coverage
for ketchup-related
perils”
Heinz
Ketchup Insurance
Accidental ketchup spills are a universal frustration—48% of Heinz customers have experienced them. Inspired by 57 real mishaps shared online, Heinz launched a legit insurance program for ketchup accidents.
The funniest claims were featured on bottles, illustrated by various artists.
“Heinz launches world’s first-ever ketchup insurance policy”
– The Drum
