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“Giving a voice to the courageous women pushing for change in the Middle East”
Women of Change
Maggi
Publicis, Dubai
MAGGI Diaries, a cornerstone of female empowerment in the GCC, evolved in its third season to inspire youth by transforming from a cooking TV show into a graphic novel based on true stories of Women of Change in the Middle East.
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"Women quietly driving change: Inspiring, effective, and finally getting noticed"
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Client: Maggi //
Agency: Publicis, Dubai //
Production: All Awards, Portugal //
Illustration: Karen Keyrouz, Raphaelle Macaron, Zeina Bassil, Lebanon //
Studio Icone & Sam Hart, Brazil