“Grammy-nominated producer and DJ Steve Aoki takes the lead as Creative Director for
Tic Tac X-Freeze’s campaign.”

Tic Tac X-Freeze wasn’t made to be subtle, so we brought in Steve Aoki, someone who doesn’t do anything halfway. More than a face, he became the engine of the campaign, producing, designing, and shaping every piece of it. When intensity is the product, control belongs to the creator.

The campaign generated earned media and PR coverage across industry, entertainment, and lifestyle outlets, extending the reach of the launch beyond paid advertising. Through its partnership with Steve Aoki and a social-first rollout, Tic Tac X-Freeze gained broad visibility, strengthened the brand’s cultural relevance, and introduced the new product to a younger generation of consumers.