“Grammy-nominated producer and DJ Steve Aoki leads the charge
as Creative Director for the X-Freeze Tic Tac Campaign!”

Tic Tac X-Freeze wasn’t made to be subtle, so we brought in Steve Aoki, someone who doesn’t do anything halfway. More than a face, he became the engine of the campaign, producing, designing, and shaping every piece of it. When intensity is the product, control belongs to the creator.